What question did this study set out to answer?

The research aims to examine the role of sustainability communication in promoting electric mobility, focusing on the TVS iQube.

April 12, 2026Open Access

Sustainability Communication in Electric Mobility: The TVS iQube Dilemma

HJHiral JaniGLS University

Key Points

The research aims to examine the role of sustainability communication in promoting electric mobility, focusing on the TVS iQube.
Literature review of sustainability and communication theory
Analysis of electric mobility market trends
Case study approach on TVS iQube's communication strategy
Identified key challenges in sustainability communication for electric vehicles
Noted the effectiveness of targeted messaging in improving public perception of electric mobility
Highlighted the role of impact factors in academic publication and its influence on research dissemination

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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