rowdsourcing works -sometimes too well.With today's AI tools and digital platforms, companies can gather thousands of ideas in a matter of days.But the real bottleneck isn't generating ideas -it's evaluating them.When hundreds or thousands of submissions flood the funnel, even seasoned experts struggle to keep up.Fatigue sets in, attention wanes, and decisions become inconsistent.The question isn't how to get more ideas; it's how to identify the right ones quickly and reliably.
Bell et al. (Wed,) studied this question.