This paper investigates the strategic integration of digital transformation (DT) and cybersecurity (CS) as a key driver of business performance. The primary objectives are to examine how the alignment of these two essential business elements influences operational efficiency, competitive advantage, and customer trust. Given a background where security is often secondary to rapid innovation, this research evaluates whether proactive cybersecurity acts as a barrier or a strategic enabler. Methodologically, the study adopts a qualitative approach, utilizing nine in-depth interviews with managers and subject-matter experts from different sectors such as banking, FMCG, and IT, conducted in October 2025. Data analysis was performed using ATLAS.ti software. The results indicate that early integration of cybersecurity into digital initiatives leads to superior organizational outcomes and enhanced risk management. The research concludes that managerial leadership and a "security-by-design" culture are essential for converting digital investments into sustainable competitive advantages within the current technological and regulatory framework.
SARCEA et al. (Sun,) studied this question.