What question did this study set out to answer?

The aim is to explore how consumers perceive green advertising and its effect on their intention to make eco-friendly purchases.

April 16, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS0 citationsOpen Access

Perception of Consumers Towards Green Advertising and Its Influence on Green Purchase Intention in Calicut District, Kerala.

RPRAGI P J.Jasmine Vasantha Rani.E Ragamathunnisa .M

Key Points

The aim is to explore how consumers perceive green advertising and its effect on their intention to make eco-friendly purchases.
Survey conducted with consumers in Calicut District, Kerala.
Analysis of consumer attitudes toward green advertising and buying habits.
Statistical methods used to evaluate correlations between perception and purchase intention.
Positive perception of green advertising correlates with increased green purchase intention.
Consumers show higher engagement with eco-friendly products after exposure to green advertisements.

Abstract

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P et al. (Thu,) studied this question.

synapsesocial.com/papers/69e07d732f7e8953b7cbe722 https://doi.org/https://doi.org/10.56975/ijcrt.v14i4.305043

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