This research paper provides a comprehensive analysis of the car rental and leasing market in Saudi Arabia, examining its structure, demand drivers, competitive landscape, and long-term growth outlook. The study evaluates key factors shaping the sector, including tourism expansion, population growth, corporate demand, and infrastructure development under Vision 2030. It also analyzes the impact of digital transformation, evolving consumer behavior, and regulatory frameworks on industry performance. Using a structured analytical approach, the paper identifies key risks, strategic priorities, and investment opportunities within the mobility sector. The findings highlight that long-term success in the industry will depend on operational efficiency, technological integration, and alignment with emerging mobility trends. This research contributes to the understanding of mobility markets in emerging economies and provides actionable insights for investors, operators, and policymakers.
Ahmed Saeed (Wed,) studied this question.