This study explored the behaviour of traditional media in the event of an extreme situation: the global collapse of the internet, using a qualitative and creative methodology. The objective was not to make a technological prediction or engage in dystopian speculation, but rather to conduct a sociological experiment that interrogates the cultural, technical and symbolic presuppositions of contemporary communication. Using imagination as the primary methodological tool allowed a ‘potential’ case study to be constructed, while the use of artificial intelligence as an imaginative source and cognitive mediator enabled creativity and analytical rigour to be combined, producing a research space that bridges sociology, media science, and socio-technical studies (STS). The results demonstrate that, without the internet, analogue media emerge as essential social infrastructures, restoring journalism to its original purpose of facilitating human connections and collective narratives.
Giacomo Buoncompagni (Mon,) studied this question.
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