Mutual funds have emerged as one of the most significant investment avenues in India due to their ability to offer diversification, professional fund management and flexible investment options to investors. With increasing financial literacy, urbanization and rising disposable income, investors are gradually shifting from traditional investment instruments towards market-linked products such as mutual funds. However, the perception of investors towards mutual fund schemes varies depending on their awareness level, demographic profile, risk tolerance, expected returns and satisfaction with fund performance. The present study aims to analyze the perception of investors towards selected mutual fund schemes concerning the Thane region. The study focuses on four major aspects: awareness of mutual funds, investment pattern and scheme preference, risk–return perception and satisfaction level of investors. The research also examines the influence of demographic factors such as age, gender, income, education and occupation on investors’ perception and decision-making process. The study is based on both primary and secondary data. Primary data has been collected through a structured questionnaire circulated among investors in the Thane region using Google Forms, while secondary data has been sourced from journals, research papers, etc. The findings of the study are expected to provide valuable insights to mutual fund companies, financial advisors and policymakers in designing effective investor awareness programs and improving investor satisfaction towards mutual fund investments.
Kende et al. (Fri,) studied this question.