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This research examines the impact of digital transformation on agricultural marketing through e-NAM performance in Telangana.

April 25, 2026Open Access

Digital Transformation of Agricultural Marketing: A Decade Of E-NAM Trade Performance in Telangana

Key Points

This research examines the impact of digital transformation on agricultural marketing through e-NAM performance in Telangana.
Analyzed trade data from e-NAM over a decade
Evaluated digital marketing strategies in agriculture
Conducted performance metrics assessment
E-NAM trade volume increased by 35% from 2011 to 2021
Farmers reported a 20% increase in income per transaction
Digital tools improved market access for over 50,000 farmers

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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Authors

Anthati Upender

Journals

INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS

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Institutions

Mahatma Gandhi University

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Digital Transformation of Agricultural Marketing: A Decade Of E-NAM Trade Performance in Telangana

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Abstract

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Discussion

Authors

Journals

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References and Citations

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