Systematic Investment Plans (SIPs) have become one of the most popular investment options in India for individuals seeking disciplined and long-term wealth creation. SIPs allow investors to invest a fixed amount regularly in mutual funds, helping them benefit from rupee cost averaging and the power of compounding. Despite the rapid growth of the mutual fund industry and in-creasing financial awareness, many young investors still lack sufficient knowledge about SIPs and their benefits. This study focuses on analysing the awareness of Systematic Investment Plans among young investors in Coimbatore city. The research aims to understand the level of knowledge, demographic factors influencing awareness, and the investment behaviour of individ-uals aged between 18 and 35 years. Primary data was collected using a structured questionnaire from a sample of respondents in Coimbatore. Secondary data was obtained from journals, books, and financial reports. The data collected from respondents was analysed using statistical tools such as Chi-Square analysis to examine the relationship between demographic variables and SIP awareness. The findings reveal that factors such as education level, income, and occupation sig-nificantly influence the awareness and adoption of SIP investments among young investors. The study concludes that although awareness of SIPs is increasing, many young individuals still require financial education regarding mutual fund investments. The research suggests that finan-cial institutions, educational institutions, and regulatory bodies should undertake awareness pro-grammes to improve financial literacy and promote SIP investments among youth.
R et al. (Thu,) studied this question.
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