This study focuses on analysing consumer perception towards the warranty and guarantee policies offered by Titan Watches. Warranty and guarantee services play an important role in influencing customer trust and purchase decisions. The main objective of this study is to understand the level of awareness, satisfaction, and perception of customers regarding Titan watch warranty policies. Primary data was collected from respondents through a structured questionnaire, and secondary data was obtained from websites, articles, and company reports. The study analyses factors such as reliability of warranty service, clarity of terms and conditions, and customer satisfaction with after-sales service. The findings show that most consumers are aware of Titan’s warranty policies and are generally satisfied with the service support provided by the company. The study concludes that effective warranty and guarantee policies help in improving customer confidence, brand loyalty, and overall customer satisfaction.
GEETHA et al. (Wed,) studied this question.