Emerging economies such as India, Africa, Southeast Asia, and Latin America are growing fast in digital business. People use mobile phones and the internet for shopping, banking, payments, education, and travel. Behind these digital platforms, Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) play an important role. Language and culture strongly influence how people do business. Customers prefer services in their local language and trust platforms that understand their culture. AI and NLP help companies communicate with users, understand customer needs, and provide better services. This paper explains how AI, ML, and NLP support digital commerce in emerging economies by improving customer experience, building trust, and helping businesses grow.
Gujar et al. (Sun,) studied this question.