Abstract Artificial intelligence AI has a rising influence in the tourism sector. This study explores factors influencing Gen Z tourists’ acceptance of AI-based tourism services. Building on the Technology Acceptance Model TAM, we introduce the SEAM model Skill-Erosion Awareness Model, incorporating Self-Destructive Effects SDE as a novel predictor and moderator of AI Skepticism. Based on a survey among university students ( n = 420), we tested the model using PLS-SEM. Perceived Usefulness emerged as the strongest positive predictor of Intention to Use AI, while Skepticism and SDE had significant negative effects. Findings highlight the importance of addressing psychological resistance, particularly concerns about autonomy and skill erosion. SEAM extends AI-acceptance theories and offers practical insights for designing user-sensitive AI applications, especially in tourism.
Miskolczi et al. (Fri,) studied this question.