This study explores the impact of artificial intelligence in the college admissions process.
Universities implemented AI-powered chatbots in their digital recruitment strategies.
Evaluated student engagement and interactions with AI assistants compared to human representatives.
AI chatbots increased initial student engagement during the recruitment process.
Feedback indicated that students appreciated instant responses but valued personal interaction.
Abstract
While nothing beats a human connection, some colleges and universities are experimenting with using artificial intelligence‐powered chatbots in their digital recruitment efforts.