Digital disclosure has become increasingly shaped by datafication, yet individuals differ in how they respond to privacy threats. This study examines how privacy invasion experiences influence digital disclosure through privacy concerns and trust in digital platform, with a particular focus on the moderating roles of digital privacy literacy and gender. Using survey data from 675 Chinese users and PLS-SEM and multi-group analysis approaches, the findings show that privacy concerns and trust in digital platform act as significant mediators between privacy invasion experiences and digital disclosure. Digital privacy literacy plays a central moderating role. It weakens the impact of privacy invasion experiences on privacy concerns, reduces the effect of privacy concerns on digital disclosure, and alters how trust translates into disclosure decisions. These results indicate that individuals with higher digital privacy literacy are more capable of regulating emotional reactions to privacy threats and making cautious, selective disclosure decisions. Gender, however, does not significantly moderate most relationships, except for the relationship between privacy invasion experiences and trust in digital platform. Overall, digital privacy literacy emerges as a more influential moderator than gender, highlighting its importance for understanding the decision-making process of digital disclosure.
Zhu et al. (Thu,) studied this question.