Impact of social media use on influenza vaccine hesitancy among pediatric healthcare workers: The mediating role of 3Cs

Key Points

• This research aims to explore the relationship between social media use and influenza vaccine hesitancy among pediatric healthcare workers, specifically examining the mediating role of 3Cs—confidence, complacency, and convenience.
• Analyzed social media exposure and trust among pediatric healthcare workers
• Measured vaccine hesitancy and confidence levels
• Evaluated the role of 3Cs as mediators in the relationship between social media use and vaccine hesitancy
• Increased trust in social media is linked to significantly lower vaccine hesitancy
• Higher exposure to vaccine information correlates with greater vaccine confidence
• Confidence emerged as a primary mediator, suggesting targeted social media strategies may reduce hesitancy.

Abstract