This research project focuses on the analysis of marketing strategies adoptedby Lohia Corp Limited, Kanpur, which is a leading manufacturer in theindustrial machinery sector, particularly in woven plastic packaging solutions.The study aims to understand how the company effectively operates in abusiness-to-business (B2B) environment and maintains its competitiveposition in global markets.The research is based on secondary data collected from company reports,official websites, textbooks, and other relevant sources. It examines variousaspects such as segmentation, targeting, and positioning strategies,marketing mix (4Ps), customer analysis, competitive analysis, and SWOTanalysis. The study highlights how the company focuses on product quality,technological innovation, cost efficiency, and strong customer relationshipsto achieve sustainable growth.The findings of the study indicate that Lohia Corp Limited has a wellstructured marketing strategy that emphasizes long-term value creation ratherthan short-term gains. Its strong global presence, customization capability,and effective after-sales service contribute significantly to customersatisfaction and loyalty. However, the study also identifies areas forimprovement, such as enhancing digital marketing efforts and increasingbrand visibility in international markets.Overall, the project concludes that the company is well-positioned for futuregrowth if it continues to innovate and adapt to changing market conditions.The study provides valuable insights into industrial marketing practices andcan be useful for students, researchers, and professionals in understandingB2B marketing strategies.
ANSHIKA PANDEY (Thu,) studied this question.