Introduction: Korean women experience unpleasant odors caused by women’s health issues, such as menstruation and vaginitis. To relieve these discomforts and increase confidence, there is growing interest in and use of inner perfumes to mask odors. Therefore, this study aims to verify the preferences and perceptions of Korean women regarding the use of inner perfumes. Methods: This study collected data through an online survey of a total of 507 Korean women in their 20s to 40s. All study participants were aware of the purpose of the study, voluntarily participated, and agreed. The collected data were statistically processed using the Statistical Package for the Social Sciences, version 25. As a major analysis method, exploratory factor analysis was conducted to identify the potential structure of the measurement tool. In addition, Cronbach's ⍺ coefficient was calculated to verify the internal consistency and reliability of the measurement variables. The significance level of all statistical tests was set at 5%. Results: A study on the validity and reliability of preference and perception scales found that quality, brand, price, price, and advertising were the most important to the study participants, and the higher the product preference quality and advertising, the greater the preference. Discussion: Recognition of the use of inner-perfume suggests a high rate of use among married women in their 40s and those living in large cities, and that women's social status has changed as a cause of increased use. With product quality (t=7.458) and advertising (t=5.738) having a significant positive impact on preference and purchase over price (p<.001), safe product research and improved awareness of women's reproductive care education are needed considering the sensitivity of the vulva. Conclusion: Korean women tend to value the quality of inner perfume, expectations for reproductive health care, and positive about the use of inner perfume. This study suggests that it can contribute to the improvement of women's quality of life. It is meaningful to provide basic data for women's practical development of reproductive care products if it improves women's awareness of inner perfume and secures data on product satisfaction.
Son et al. (Tue,) studied this question.