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By integrating the technology acceptance model (TAM) and technology-organisation-environment (TOE), this study explores the factors affecting UK restaurant managers’ intentions to adopt advanced technologies and how these intentions shape the future of the restaurant workforce. Drawing on a qualitative approach, the data collection involves semi-structured interviews and field observations to provide comprehensive insights. Thematic analysis was employed to extract key themes, uncovering factors across three dimensions: technological (usefulness, ease-of-use, cost), organisational (trust, employee engagement, readiness), and environmental (brand perception, competitive pressure, labour dynamics). The analysis led to three in-depth scenarios of the workforce future: (1) human-technology interaction (HTI), (2) tech-related joblessness (TJ), and (3) unemployment and job creation paradox (UJCP). Each scenario was explored thoroughly and individually, informing strategies for workforce management. This research enhances the TAM-TOE model by providing a comprehensive insight into managerial decision-making towards technology adoption. It also offers practical workforce solutions for policymakers, enabling them to address automation challenges while supporting sustainable employment practices. • This study explores the factors affecting the adoption of technological advancements and their implications for workforce future . • This study employed a qualitative design, including a sample of 27 semi-structured interviews and field observations. • Factors like, workforce market dynamics, and brand perception affect managers’ intentions to adopt new technologies. • Three workforce scenarios were explored, informing strategies for workforce management.
Elmohandes et al. (Fri,) studied this question.