Satisfaction Analysis among Low-income Consumers (Subsistence Marketplaces) about Insurance Products: A Linear plus Non-Linear Modeling Approach

Key Points

• This research aims to analyze the satisfaction of low-income consumers with insurance products in subsistence marketplaces.
• Employed both linear and non-linear modeling techniques to assess consumer satisfaction.
• Focused on low-income consumers in subsistence marketplaces.
• Data collected through surveys aimed at understanding consumer perceptions of insurance products.
• Identified key factors influencing satisfaction for low-income consumers regarding insurance products.
• Linear and non-linear analyses revealed different satisfaction profiles across income levels.