Ijtimoiy Reklamalarda Tender Tushunchasi

Key Points

• The research aims to analyze the representation of the tender concept in social advertisements in English and Russian contexts.
• Examined social advertisement texts from America, England, and Russia.
• Used examples to illustrate the application of the tender concept.
• Investigated how stereotypes are reflected and presented in these advertisements.
• Identified key methods of presenting the tender concept in social advertisements.
• Showed how cultural stereotypes are both reflected and shaped by social advertising.
• Delineated differences in advertisement strategies across the three countries.