May 4, 2026Open Access

From old to new: re-thinking and reconstructing ageing consumers

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Abstract

From old to new: re-thinking and reconstructing ageing consumers"Aging is an extraordinary process where you become the person you always should have been" -David Bowie (Hicklin, 2016

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Authors

Carolyn Wilson-Nash

University of Stirling

Anna Schneider‐Kamp

University of Southern Denmark

Paolo Franco

Radboud University Nijmegen

Journals

Journal of Marketing Management

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Institutions

Radboud University Nijmegen

University of Southern Denmark

University of Stirling

References and Citations

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Building similarity graph...

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From old to new: re-thinking and reconstructing ageing consumers

Key Points

Abstract

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Connected Papers

Discussion

Authors

Journals

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Institutions

References and Citations

Citation Network

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Discussion

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