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Purpose The potential of green technologies to reduce the adverse environmental consequences of construction activities and promote sustainable development has attracted significant attention worldwide. Therefore, this study aims to examine homeowners’ willingness to adopt (WTA) green technologies, as well as the conditions that influence their decision to incorporate the technologies into residential housing development. Design/methodology/approach A sequential mix method approach was adopted to achieve the aim of the study. A survey was conducted by adopting a simple random sampling approach in selecting 156 respondents within the study area, whereas interviews were conducted with interviewees using the purposive sampling approach. The quantitative and qualitative data were analysed using descriptive and inferential statistics and content analysis, respectively. Findings The most significant green technologies that homeowners are willing to adopt include materials that can be recycled; the installation of water efficient appliances; adoption of groundwater harvesting, and integrative use of skylight to provide natural lighting. Furthermore, the results show that homeowners are willing to adopt green technologies if they improve their homes’ energy and water efficiency. The inferential statistical analysis revealed a statistically significant difference across the three communities with respect to their willingness to adopt majority of green technologies. The regression analysis revealed that both high- and low-income earners are willing to adopt green technologies that fall under the purview of materials and resources. Originality/value The results will provide a valuable reference for helping policymakers and practitioners take suitable measures in mainstreaming green technologies into residential facilities and consequently promote its adoption.
Adade et al. (Wed,) studied this question.