Digital Marketing Strategies and Sales Conversion: An Analytical Study of E-Commerce Platforms

This study investigates the relationship between service quality dimensions and customer satisfaction in the context of private sector banks in SPSR Nellore District. Using a structured framework, the research evaluates how tangibility, reliability, assurance, empathy, and responsiveness influence overall satisfaction levels of banking customers. The findings indicate that service quality plays a pivotal role in shaping customer perceptions, with satisfaction emerging as the most influential determinant. While dimensions such as reliability, assurance, and tangibility positively contribute to customer satisfaction, empathy was found to have a negative yet significant effect, highlighting areas requiring managerial attention. By integrating insights from prior studies on digital transformation, green consumerism, and customer engagement, this research extends the understanding of service quality in both traditional and digital service environments. The study concludes that prioritizing improvements in service quality dimensions not only enhances customer satisfaction but also strengthens customer loyalty, offering actionable implications for bank managers to refine their service strategies.