November 1, 1982

Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

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Abstract

In marketing applications of structural equation models with unobservable variables, researchers have relied almost exclusively on LISREL for parameter estimation. Apparently they have been little ...

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Fornell et al. (Mon,) studied this question.

www.synapsesocial.com/papers/6985d4bbdb3aef8684169ec2 — DOI: https://doi.org/10.2307/3151718

Authors

Claes Fornell

Fred L. Bookstein

Journals

Journal of Marketing Research

Actions

Institutions

University of Michigan

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Building similarity graph...

Analyzing shared references across papers

Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion