A Study On Effective Green Marketing Strategies For Sustainable Development In Kerala Context

This article explores the impact of green marketing on sustainable development, examining effective strategies that drive business growth while minimizing environmental impact. Analyzing consumer behavior and eco-friendly practices, the study recognizes key drivers of sustainable consumption. The findings recommend that prioritizing eco-product development, green communication, and sustainable packaging can enhance brand reputation, increase customer loyalty, and contribute to environmental sustainability. This study provides actionable insights for businesses seeking to leverage green marketing for sustainable development.