Fronteiras: Máquinas vs. Humanos: O Impacto da Divulgação de Chatbots de Inteligência Artificial nas Compras dos Clientes

Luo et al. (Sex,) estudaram esta questão.

www.synapsesocial.com/papers/69d955a87fca1f84ab684bb1 — DOI: https://doi.org/10.1287/mksc.2019.1192

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