The Impact of Influencers’ Marketing on Buying Decision

Purpose: The aim of our study discovering the relations of the new marketing tool to be more active all over the world and increase in Iraq when the pandemic dun marketing tool (influencer marketing) with the process of making a buying resolution. theoretical framework: The marketing tools be renewed day after day to keep up with the digital development and community changes and needs. The aim is more loyal customers, more seals, and more profits when coved 19 deploy the companies focused more and more on new marketing active tools on socials platforms one of that tools is influencer marketing to impact customer behavior and buying decisions so this research studying the relation between main studied variables and stretchered in three parts Research Methodology, Literature review, and Practical part to clear the data analysis results and the conclusion of it. design/methodology/approach: The study problem concluded with the main question how is the influencer acting in customer buying diction? And this is so important to understand how is possible to get new customers and make them clients in the competitive environment. The aim of our study discovering the relations of this marketing tool (influencer marketing) with the process of making a buying resolution and for that, the researchers put the main hypothesis:” influencer marketing has a regression with customer behavior”. To test the relations between the study variables Researchers the data collected by questionnaire answer a random sample of Iraqi customers using a google form, the SPSS program was used to analyses data. Findings: The result clears meals more affected by influencers when they buy more than females and because the men in the Iraqi community work all the day and don’t prefer to spend time to go to shopping and collect info about goods. Originality/value: the study value concludes in the information it was clear to every company and Someone who is interested in investing.