Study on the Consumer Behaviour Towards Online

Abstract: This study aims to find out the consumer behavior towards online shopping.The total numbers of respondents are 100 it has included men and woman.The sampling technique used was convenient sampling. Internet is changingthe way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. Many companies have started using the internet to cut marketing costs, thereby reducing the price of their products and services to communicate and disseminate information, to sell the products, to take feedback, and also to conduct satisfaction surveys with consumers. Consumers use the internet not only to buy the product online but also to compare prices, product features, and after-sales service facilitiesthey will receive if they purchase the product from a particular store. Many experts are optimistic about the prospects of online business. The primary data required for study is collected through a structural questionnaire and secondary data required is collected from standard textbooks, magazines and internet.