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文献综述表明,传统的细分变量(社会人口统计学)和人格指标对于描述绿色消费者的作用有限。探讨了与环境意识相关的特定变量在解释消费者亲环境购买行为中的更佳效果。涉及购买领域的两种概念化,即一般绿色购买行为和与五种绿色产品类别相关的具体购买习惯。分析中使用了两组数据,即市场营销专业学生和英国公众成员。研究表明环境意识的测量与环保责任购买行为密切相关,尽管这种关系的强度因样本类型、购买领域的概念化以及具体产品类别而异。
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Bodo B. Schlegelmilch
Greg M. Bohlen
Adamantios Diamantopoulos
European Journal of Marketing
University of Wales
International School of Management
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Schlegelmilch等人(星期三)研究了这一问题。
www.synapsesocial.com/papers/69dc80ce24e766dc31359502 — DOI: https://doi.org/10.1108/03090569610118740
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