August 1, 1997

Dimensions of Brand Personality

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Abstract

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...

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Jennifer Aaker (Fri,) studied this question.

www.synapsesocial.com/papers/6a097d2a0e219f8cdd3415b3 — DOI: https://doi.org/10.2307/3151897

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Jennifer Aaker

Journals

Journal of Marketing Research

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Institutions

University of California, Los Angeles

Anderson University - South Carolina

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Dimensions of Brand Personality

Key Points

Abstract

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Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

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