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The media play an active role in disseminating health information and data to a wide audience. This information includes messages about disease prevention, treatment methods and the latest research and developments in the medical field. This awareness is conveyed through educational programmes, articles and awareness campaigns. In addition, the media can motivate individuals and communities to take positive steps to improve their health. This is particularly important at a time when misleading information is easily disseminated. In general, the media are a fundamental pillar in raising awareness of health issues by providing information, education, advocacy and promoting positive changes in the health behaviour of individuals and communities. However, this field faces several obstacles and factors that we will address in this article.
Ouchene et al. (2024) studied this question.