Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
February 27, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCHOpen Access

Impact Of AI On Consumer Purchase Behavior In Fashion

View Full Paper
Ask AI
Bookmark
Share

Authors

PGPrithinga Devi GMAMs.Nandhini A

Discussion

Loading...

Member takes

Overview

Examines how AI influences purchasing decisions in Gen Z, suggesting improved brand loyalty and engagement.

Key Points

  • The research investigates how AI technologies affect consumer shopping behavior in the fashion industry, particularly among Gen Z.
  • Explored AI-driven features like personalized recommendations and virtual try-ons
  • Analyzed consumer interactions with chat boxes
  • Examined impact on brand loyalty and shopping experience
  • Investigated data privacy, algorithmic biases, and ethical AI practices
  • AI personalization enhances consumer engagement and increases conversion rates
  • Concerns over data privacy and algorithmic biases challenge adoption
  • Findings suggest that responsible AI can enhance brand loyalty and trust

Cite This Study

G et al. (2026) studied this question.

synapsesocial.com/papers/69a134dded1d949a99abe620https://doi.org/10.56975/jaafr.v4i2.503557
View Full Paper
Ask AI
Bookmark
Share