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March 13, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCHOpen Access

A Study on Customer Satisfaction Towards Online Services in Icici Bank

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Authors

SAS. ArunprasathDDDr.R.Ayswarya Dr.R.Ayswarya

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Overview

Analyzes customer satisfaction with digital banking services in ICICI Bank, indicating areas for improvement.

Key Points

  • The research aims to assess customer satisfaction and identify factors influencing the use of online banking services in ICICI Bank.
  • Survey of customers using online banking services
  • Analysis of customer awareness and satisfaction levels
  • Identification of problems faced during online transactions
  • Majority of respondents are young customers and students
  • General satisfaction with convenience, speed, and security features
  • Identified issues include login problems, server delays, and customer support difficulties

Cite This Study

Arunprasath et al. (2026) studied this question.

synapsesocial.com/papers/69b3ac4d02a1e69014ccdd53https://doi.org/10.56975/jaafr.v4i3.504517
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