This research explores the integration of AI chatbots in college admissions processes.
Qualitative assessment of colleges experimenting with AI chatbots.
Evaluation of digital recruitment strategies involving AI technology.
Colleges report enhanced engagement with prospective students through AI chatbots.
AI chatbots provide timely responses, improving user experience in digital recruitment.
Abstract
While nothing beats a human connection, some colleges and universities are experimenting with using AI‐powered chatbots in their digital recruitment efforts.