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February 28, 2025Journal of Student Research0 citationsOpen Access

Impact of Advertising Sport Themed Fizzy Drinks during Major Events

The Effect of Sport Themed Fizzy Drinks during Major Sports Events.

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Authors

AHAadyant Singh HarnwalABArjun Bhattarai

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Overview

Analysis uncovers how advertising influences financial growth for Pepsi and Coca-Cola during sport events, highlighting mixed outcomes.

Key Points

  • Sport-themed advertising generally leads to significant financial growth for brands, especially during major events.
  • Quarterly financial analysis of Pepsi and Coca-Cola demonstrated a direct correlation with marketing efforts around these occasions.
  • Survey insights revealed that sports fans are strongly influenced by marketing tactics, impacting their purchasing decisions.
  • The 2022 FIFA Qatar World Cup showed that not all marketing campaigns are effective, with Coca-Cola experiencing minimal growth.

Cite This Study

Harnwal et al. (2025) studied this question.

synapsesocial.com/papers/68af5f0dad7bf08b1eae19c0https://doi.org/10.47611/jsrhs.v14i1.8435
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