The purpose of this study is to explore the influence of logistics service quality on overseas brand trust, paying special attention to small package users in Southeast Asia. 288 valid samples were collected through questionnaire survey, and Cronbach's Alpha and Bartlett sphericity tests were used to evaluate the reliability and validity of the questionnaire, so as to ensure the reliability of the data and the scientific analysis. The results show that the quality of personnel interaction, logistics information, customized service, logistics cost and commodity operation are all positively correlated with overseas brand trust, which supports all the hypotheses put forward. These findings emphasize the key role of logistics service quality in enhancing consumers' trust in overseas brands, and provide strategic suggestions for logistics service providers and brand managers to improve service quality and enhance brand trust. The research provides empirical support for the relationship between logistics service quality and brand trust, and has important theoretical and practical significance for e-commerce platforms and logistics enterprises.
Wang et al. (2025) studied this question.