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April 13, 2026Open Access

Digital Transformation In Modern Business Practices

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Authors

KRKavitha RARAssistant Professor Dr.Supritha R.KNSNaveen Kumar H S

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Overview

Research highlights digital transformation's role in improving business performance and customer experience, implying strategic importance.

Key Points

  • This research aims to explore how digital transformation impacts business performance and decision-making.
  • Proposed a structured approach to measure digital transformation in firms.
  • Conducted quantitative analysis on productivity, return on investment, and customer retention.
  • Evaluated business performance in firms adopting digital transformation strategies.
  • Observed improvements in efficiency and competitiveness in firms using digital transformation.
  • Quantitative metrics indicated positive impacts on productivity and customer retention.

Cite This Study

R et al. (2026) studied this question.

synapsesocial.com/papers/69dc88583afacbeac03ea470https://doi.org/10.5281/zenodo.19512024
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