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June 28, 2025

Analysis of the Impact of Digital Marketing Strategy on the Growth of Startup Businesses in Indonesia

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Authors

RRRidwan RidwanEIEkaterina Ivanova

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Overview

Mixed-method analysis reveals SEO and social media marketing boost revenue growth in startups.

Key Points

  • SEO significantly correlates with revenue growth at 72%, and customer acquisition at 68%, outperforming other strategies.
  • Social media marketing shows a 60% correlation with revenue growth and 55% with customer acquisition, indicating a positive impact.
  • Paid advertising has a 58% correlation with revenue growth and 60% with customer acquisition, though less impactful than SEO.
  • Startups using a combination of digital marketing strategies experienced better growth, highlighting the need for an integrated approach.

Cite This Study

Ridwan et al. (2025) studied this question.

synapsesocial.com/papers/68af4cdfad7bf08b1ead655dhttps://doi.org/10.38035/gijea.v2i4.438
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