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August 16, 2025Open Access

Affiliate Marketing’s Impact on Tiktok Purchase: The Online Review Link

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Authors

KUKharisma Aulia Nur UmamiWNWeni Novandari

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Overview

Qualitative research shows affiliate marketing influences purchasing decisions on TikTok, highlighting online reviews' mediating role.

Key Points

  • Affiliate marketing significantly enhances purchase intention, leading to more informed purchasing decisions.
  • Online customer reviews act as a crucial mediator between affiliate marketing and customer purchasing behavior.
  • Analysis using Interpretive Phenomenological Analysis included insights from active TikTok users in Indonesia.
  • Understanding digital marketing dynamics can improve strategies for effective affiliate programs.

Cite This Study

Umami et al. (2025) studied this question.

synapsesocial.com/papers/68af63efad7bf08b1eae49d7https://doi.org/10.32424/icsema.1.1.146
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Social Proof as A Leveraging Variable For Purchasing Decisions2025 · 1 citations
  2. 2THE INFLUENCE OF AFFILIATE MARKETING AND PROMOTIONS ON THE PRODUCT PURCHASE DECISION ON TIKTOK SOCIAL COMMERCE2025
  3. 3The Influence of Influencer Marketing and Online Customer Reviews on Purchase Decisions with Mediator Brand Image2025
  4. 4TikTok affiliate marketing: Factors influencing purchase intention of young professional consumers in Santa Cruz, Occidental Mindoro2024 · 5 citations
  5. 5THE MEDIATING ROLE OF ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS: EXPLORING THE IMPACT OF LIVE SHOPPING FEATURES AND CONTENT MARKETING2025