From Awareness to Action: Entrepreneur-Driven Digital Strategies and Digital Competency

The effective integration of digital tools and Information and Communication Technologies (ICT) has become increasingly critical for enhancing the operational efficiency and competitiveness of small and medium enterprises (SMEs). Digital transformation among SMEs is increasingly shaped by the strategic choices made by entrepreneurs themselves. This study investigates the level of digital strategies and digital competency among SMEs in Selangor. Through a quantitative research design, data was collected from 597 SME entrepreneurs through a structured survey. The instrument measured multiple dimensions including digital awareness, strategic technology adoption, training engagement, integration of digital tools, and corresponding business impacts such as revenue growth, customer reach, and operational efficiency. Descriptive analysis indicated that the majority of entrepreneurs in Selangor have adopted a strategic approach in implementing digitalisation and have demonstrated a clear future-oriented outlook in terms of technology and management. Key strategies observed include the use of e-commerce platforms, targeted digital marketing, automation of back-end processes, and leveraging social media for customer engagement. However, the level of digital implementation varies based on firm size, sector, and location, with micro-enterprises facing greater constraints in resources and digital knowledge. This study highlights the importance of proactive, self-directed strategies in driving digital competency and resilience. The study findings also provide valuable insights for entrepreneurs, support agencies and policymakers to better understand the internal dynamics of digital adoption and to design more responsive interventions that align with the realities of SME decision making.