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The study looked at the place of organizational commitment in marketing through talent management practices in Nigeria's hospitality industry. The objective was to evaluate the influence of talent attraction on organizational commitment. The study was hinged on Talent-based theory. The study was analysed empirically. Findings revealed that Talent retention has a positive effect on organizational commitment. Hence it is recommended that Companies should always try to retain their talented employees and consistently provide them with possibilities for personal growth to enhance organizational commitment.
Omotejiohwo Jennifer Obire (2024) studied this question.
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