Bibliometric Study of Emerging Technology Trends in E-Commerce

In recent years, the interest of electronic commerce (E-commerce) has emerged among researchers. However, a comprehensive synthesis of the pertinent literature in this domain remains lacking. To achieve this objective, an approach in bibliometric analysis was employed. The bibliometric analysis identified a dataset comprising 1219 documents, revealing an insight into the research landscape concerning technology trends in e-commerce. The findings from the bibliometric analysis reveals that the core research themes are business & user behavior, computer science & cybernetics, mathematics, and interdisciplinary applications. As a result, this research also gives the prominence of China-based institutions as leaders in this area. Additionally, most research papers concerning technology in augmented reality, blockchain, and artificial intelligence are the top emerging technology trends in e-commerce. Overall, this research aspires to empower researchers and practitioners with actionable insights and pave the way forward for fruitful advancements in the dynamic field of technology in e-commerce.