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This paper examines the potential of large language models to mimic human survey respondents and to derive their preferences.
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Goli et al. (Thu,) studied this question.
www.synapsesocial.com/papers/68e6d7feb6db6435876552e3 — DOI: https://doi.org/10.1287/mksc.2023.0306
Ali Goli
Amandeep Singh
Marketing Science
University of Washington
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