Social networks as an effective tool of business promotion in the world

The article discusses the main aspects of using SM as an effective way to promote your business. Data on the use of social networks are considered. Recently, marketing communications have acquired a new direction of activity. The global spread of social media, especially social networks, has led to increased online competition among companies. Traditional media channels such as outdoor advertising, print publications, television, etc. are mainly used to inform consumers about new products and their exceptional quality. However, today, with the development of media, online advertising has taken a leading position and offers more diverse opportunities to attract new customers. As society began to prioritize communication in the online space, companies, in order not to lose sight of their target audience – consumers, began to look for new means of communication. This is why social media is increasingly being used by companies as their primary communication tool. The development of internet technologies and new business processes contributed to the emergence of a separate direction in business marketing - Social Media Marketing (SMM).