A Research on Digital Transformation Strategies of Retailing Industry: Based on the Case Analysis of Walmart and Amazon

With the development of the digital economy, more and more traditional enterprises have begun to undergo digital transformation, hoping to improve their competitiveness and promote the sustainable development of enterprises under the new situation. As an important part of traditional enterprises, retail enterprises also actively participate in the digital transformation process. Some well-known retail companies have made certain achievements in digital transformation, but there are still some companies that do not know how to carry out digital transformation and how to exert their efforts. This article adopts the literature research method and dual case analysis method to analyze the efforts of internationally renowned retail companies Walmart and Amazon in digital transformation, and summarizes the specific strategies of retail companies in digital transformation, including technology, concepts, and services. In other aspects, it can help other traditional retail companies clarify the direction of digital transformation and upgrading and provide experience and reference.