An Empirical Study of Influence of Emerging Growth of Electronic Commerce on Traditional Business Practices in India

Electronic Commerce (E-Commerce) is rapidly becoming the biggest contributor to the growth of the global economy in the present business landscape. This e-commerce business revolution is being witnessed in the home market of India as well. In India, the e-commerce players have improved the quality of the goods and services and made the Indian consumer very happy by offering discounts, cash-back, and other attractive offers. On the one hand, they have created new and many job opportunities. On the other, they are challenging traditional business institutions and India’s unorganised sectors with fierce competition and huge challenges. In this research paper, we look at the pros and cons of e-commerce for both traditional firms and consumers.