A Bibliometric Review of Organic Menus at Restaurants: Research Streams and Future Research Path

This study aims to do a bibliometric analysis of the literature available on the organic menu at a restaurant to extract insights into the study area and provide direction for future research. Fifty-nine documents were extracted using the Scopus scientific database published in the restaurant’s organic menu area. VOSviewer and R-based Bibliometric software have been used for conducting bibliometric analysis. The trending themes are food aesthetics, alternative food networks, food quality, sustainability and acceptability. The four clusters identified in the organic menu literature identified the behavioral intention of consumers, sustainable development, marketing management and procurement of organic food for the restaurant. The study will first conduct a bibliometric analysis to discover the trending themes and clusters in the organic menu literature. Based on the review, the customer organic menu adoption framework has been developed to understand the study topic better. The study’s findings will help managers and practitioners easily understand the trend in the literature on organic menus at the restaurant, which will help formulate marketing strategies and policies.