Qualitative analysis shows Sharia CSR influences brand image and consumer confidence in the halal industry, suggesting ethical compliance can enhance business performance.
Key Points
Sharia CSR significantly strengthens corporate image and consumer trust within the halal industry, demonstrating its strategic importance.
Companies implementing Sharia CSR prove to be more competitive, while neglecting it can lead to negative perceptions among consumers.
Qualitative-descriptive methodology, supported by literature and case studies, highlights the distinctions between Sharia CSR and conventional approaches.
Challenges like lack of standardization and cultural differences hinder the effectiveness of Sharia CSR, pointing to the need for improved frameworks.