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November 9, 2025MedieKultur Journal of media and communication research0 citationsOpen Access

Manifesto for transformist media scholars

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STSusana ToscaSISara Mosberg Iversen

Key Points

  • The manifesto calls for solidarity among media scholars, encouraging engagement through collective action and diverse perspectives.
  • It features a dialogic structure, presenting multiple voices in response to key statements on the role of media scholarship.
  • The document emerges from a workshop at the SMiD 2024 conference, focusing on activist impulses in media research.
  • This work highlights the integration of human values and urges media scholars to embrace acts of resistance and creation.

Abstract

This manifesto invites reflection on the role of media scholars in contemporary society. The text is intentionally poetic and dialogic, presenting a collection of diverse voices rather than a unified academic argument. The manifesto emerged from a workshop titled "The media scholar as (utopic) activist?" held during the SMiD 2024 conference, where participants explored the utopic method to ground their activist impulses. The manifesto comprises seven key statements, each followed by responses from various scholars, creating a dynamic and pluralistic dialogue. The document emphasizes the importance of collective action, diverse perspectives, and the integration of human values in media research. It concludes with a call to action for media scholars to engage in acts of resistance, creation, and solidarity, both large and small.

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Cite This Study

Tosca et al. (2025) studied this question.

synapsesocial.com/papers/690fdcdaf60c54d04ea38009https://doi.org/10.7146/mk.v41i79.152801
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