Abstract Artificial Intelligence (AI) in e-commerce means using smart computer technologies in online shopping systems to make business operations better and improve customer experience. AI uses some techniques like machine learning, natural language processing, data analysis, and image recognition to support areas like personalized shopping, product suggestions, fraud detection, stock management, and delivery planning. By studying customer activities and business data, AI helps companies understand user needs, automate tasks, and make faster and better decisions. The main goal of using AI in e-commerce is to provide a more personalized, efficient, and accurate shopping experience, which increases customer satisfaction and supports business growth. This paper explains the basic ideas and advantages of AI in e commerce and discusses its growing role and future impact on online retail
Mane et al. (2026) studied this question.